This Day in History: 1940-01-08

In 1940 food rationing was introduced to Great Britain.

Initially, bacon, butter and sugar were the only items that were rationed, using books of coupons for the items but later many more food items as well as petrol, clothes and soup would be added to the list. The rationing started due to supply lines and production being hampered by the Germans in World War II.

The government launched initiatives like “Dig for Victory”, encouraging citizens to grow their own food in gardens, allotments, and even public parks.

Recipes and cooking tips were widely circulated to help people make the most of rationed ingredients, with a focus on minimizing waste.

Although rationing meant restrictions, it also led to healthier diets for many Britons, as people consumed fewer fats and sugars and relied more on vegetables and whole grains. It also increased the sense of shared sacrifice and fostered community spirit during the war.

Rationing did not end with the war’s conclusion in 1945. It continued into the post-war years due to economic challenges and food shortages. The last rationing restrictions were lifted in 1954, marking the end of a system that had lasted nearly 15 years.